Delivering a modern brand package for medical technology innovators.
Polwarth Medical aims to enhance the working lives of doctors, medical students, and healthcare organisations by developing and delivering both off-the-shelf and bespoke medical apps. They approached Papertank needing a simple yet stylish digital presence and brand identity to engage with the modern medical community.
Building upon the branding identity for the web
We recognise the need to appeal to a contemporary user base, and we focused on minimal yet eye-catching branding and design.
Seamless integration of dynamic scroll-based animation across the website engages users and presents easy access to information about app functionality, tools, and cloud content. In order to keep up with modern user sensibilities, we kept it simple and delivered an intelligent, accessible design for web, mobile, and iOS.