More often than not our clients approach us looking for something that other platforms simply can’t achieve.
Blanket was built out of this necessity and it’s become as important to the growth of our company as it is to theirs.
Developing The Platform
For years now we have been continually improving our key digital product ‘Blanket’ to power all of our custom built stores.
Since Papertank’s inception in 2010, we’ve been working on our own e-commerce platform in one incarnation or another. However it wasn’t until recent years that we fully realised the necessity of developing such a product. Systems such as Magento, Shopify and Woo Commerce are incredible pieces of software but they are limited in how far they can take some businesses.